A clear, lightly sweet protein drink made for adults 50 and over. It mixes into cold water like a light juice, not a heavy shake, so getting your protein in doesn’t feel like another meal.
“Stay Strong for What’s Next.”
Product illustration. Final packaging may differ.
The problem
They were made for 25-year-olds at the gym. When your appetite gets smaller, the usual options become a chore. These are the complaints we hear most.
Milky, heavy shakes feel like a full meal when you’re already not hungry.
Strong artificial sweetness and a lingering aftertaste make it hard to keep going.
Sugar alcohols, lactose and gums can leave you bloated or uncomfortable.
Tight lids, tiny scoops and small print. Packaging nobody designed with you in mind.
What we’re making
Every choice starts with one question: will someone with a small appetite actually finish the glass?
Clear whey isolate mixes into cold water as a light, juice-style drink. No milky texture.
Tuned to taste clean, not candy-like. No sugar alcohols.
Whey isolate is very low in lactose, and we’re testing a lower-acid clear whey for sensitive stomachs.
About 20 grams of protein per serving, with added leucine, an amino acid researchers study closely for muscle in older adults.
Helps it double as part of your daily fluids, which matters more when you’re eating less.
A wide-mouth flip-top tub, a big scoop and large-print directions.
The difference
How it fits your day
One scoop in 8 to 12 ounces of cold water. Made to mix with a spoon or a quick shake.
With a meal, between meals or in place of a snack you don’t feel like eating.
A drink that’s easy to finish is one you’ll keep drinking. That’s where consistency comes from.
Who it’s for
Help shape it
Before we launch, a group of waitlist members aged 50 and over will taste our flavors and tell us what to change. Check the tasting panel box when you sign up and we’ll reach out if you’re selected.
Sign up for the panelOur standards
The commitments we’re building the brand on.
Produced in a cGMP-certified facility in the United States.
Each batch is tested for protein content and contaminants before it ships.
Whey isolate, flavor, a light sweetener, leucine and electrolytes. Nothing you need to look up.
Flavors are tested with people 50 and over before launch.
It’s whey protein isolate that’s been filtered and processed so it mixes into a thin, translucent drink instead of a milky shake. It tastes and feels more like a light juice or flavored water.
We’re planning to launch in 2027. Waitlist members hear first and get launch pricing.
We’re developing lemon, peach and an unflavored version you can stir into other drinks. Our tasting panel will help decide the final lineup.
Many people on GLP-1 medications find it harder to eat enough protein, and that’s one of the reasons we’re making this. It’s a food product, not a treatment, so talk with your doctor or dietitian about how much protein is right for you.
Yes. It’s made from whey, which comes from milk. Whey isolate is very low in lactose, but it isn’t suitable for anyone with a milk allergy.
On our website, Amazon and TikTok Shop, with subscribe-and-save options.
Join the waitlist for early access, launch pricing and a chance to taste it before anyone else.
Work with us
We’re selecting U.S. manufacturing and ingredient partners now. Get in touch
Make content for adults 50+ about food, fitness or healthy aging? Let’s talk
Interested in carrying Fifty Plus Protein? Contact us